Pen & Petal's Profit Pointers
YOUR KEY
TO GREATER BUSINESS SUCCESS
|
|
|
|
|
2012 Outlook
|
|
More than half of B2B marketers will be increasing
their marketing budget for 2012. Only 8% said that they would be
decreasing it in some way while the rest intend to maintain their
current budget.
-StrongMail survey
|
|
|
10 of the Most Misspelled Words in the English
Language
|
|
Nothing
undermines credibility like dropping the ball on details like
this.
1.
Accommodate
2.
Acknowledgement
3.
Judgment
4.
Commitment
5.
Consensus
6.
Dependent
7.
Embarrass
8.
Occasion
9.
Harass
10.
Occurrence
The
proof is in the details, and we're on it for you! See for yourself today!
|
|
|
|
Greetings!
Everything old is new again and everything new is
newer! It's not too late to set a great, value-packed schedule for
2012. We just booked another schedule with hundreds in free
value-added advertising for a client. Take advantage of Pen &
Petal's exclusively negotiated offers and rates. It's not too late
for February issues--call us to plan 2012 today!
|
|
|
5 Faves from 2011
|
|
 What are our fave marketing stories and trends of
2011? Here's a snapshot.
5. Pen & Petal celebrates 10 years. It's hard to believe we planted the seed for Pen
& Petal a decade ago! Thanks for sharing our growth--we look
forward to many more years of sharing your success!
4. Interactive marketing takes off.
Interactive marketing spending as a percentage of all
advertising dollars is expected to grow from the current level of 18%
to 35% by 2016. Let's see where it goes--Facebook, QR codes, we can
do it all for you!
3. Mobile moves up. Nearly 90% of
cell phone users access the web and e-mail on their phones. Take note
and target!
2. Business gets $3K of FREE digital advertising. You read that right. One of our clients got a big
chunk of value-added interactive media by planning and booking a full
schedule for 2012, and clients who book a yearly schedule get
proportionately similar benefits. (It's not too late!)
1. Blue Mystique is the #1 story of the year for
GreenhouseGrower.com.The world's first blue
Phalaenopsis orchid generated buzz wherever it went, among both the
trade industry and consumers. The success continues with more colors
in the series like Lila and Indigo, with more coming soon. We're
proud to be part of its success!
Make your story with Pen & Petal today!
|
|
|
Pen & Petal Spotlight
|
|
Step out of your comfort zone and win. Oglesby is,
with their latest ad promoting their hot new series of Safari
alocasias.
These aren't your mama's alocasias, and the ad reflects that, with
eye-catching graphics and powerful copy.
Let Pen & Petal help you show your stripes!
|
|
|
2012 Issues Here Already!
|
|
Can you feel it? Spring is in the air! (Yeah, we can't
believe it either.) But it's time to start thinking March issues.
Come in like a lion when you work with Pen & Petal
to reserve your space in these and other fine publications.
Deadlines:
Greenhouse
Grower 1/27
GrowerTalks
1/24
GPN
1/27
Big
Grower 1/27
Greenhouse
Management 2/1
Today's
Garden Center 2/1
Green
Profit 1/24
Garden
Center 2/9
Lawn
& Garden Retailer 1/26
Nursery
Management 2/15
American
Nurseryman 2/16
|
|
|
|
|
P (760)
944-7889 F
(877)
691-9852 www.penandpetal.com
|
|
