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You're receiving this e-mai= l because of your relationship with Pen & Petal. Please confirm your continued interest in receiving e-mail from us. You may unsubscr= ibe if you no longer wish to receive our e-mails.

Pen & Petal's Profit Pointers

YOU= R KEY TO GREATER BUSINESS SUCCESS

In This Issue =

Print Ad Pitfall #6

Get a Move On

3 Ways to Fall Flat

Red Hot Combination

Get Aggressive

 

 

Quote of the Month<= /span>

Doing business without advertising is like winking= at a girl in the dark.  You know what you are doing, but nobody else does. 
~Steuart Henderson Britt

 =

 

= Trade Show Checklist<= /span>

= Ready for maximum impact?=

  • New booth graphics
  • Show special signage
  • Pre-show mailer
  • Handouts
  • New product popups
  • Product literature
  • Special event invites
  • Post-show mailer

<= span style=3D'font-size:10.0pt;font-family:"Trebuchet MS","sans-serif"; color:#336600'>Call Pen & Petal to POP!

 

 

= Print Ad Pitfall #6:
Too busy

= More is not better! When you emphasize everything = you emphasize nothing.

Keep your ad in focus by choosing one element to highlight. Wheth= er it's a powerful font, a blazing color or a can't-miss offer, that single sensation will get them to stop every time.

Find out other 5 top print ad pitfalls--read Kerst= in's article from the May Lawn & Garden Retailer!

 

 

Quick Links<= /span>

 

 

3D"http://img.constantcontact.com/letters/images/110109316466=

3D"Find

Greetings!

At a trade show you have 3 seconds to make an impa= ct. Pen & Petal will help you make it the best three seconds in business!

 

 

3D"https://imgssl.constantcontact.com/letters/images/11010931=

Get a Move= On

3D"MovingWant to stop tired trade show trekkers in their tracks? There's no quicker way than motion.

Our brains are hard wired to notice change more than stability, so say psychologists. So it's no wonder that in the endless aisles of trade shows we gravitate toward booths that move us.

Incorporating movement into your message can be quick and simple = or full-out complexity. Try digital tickers, popup spinners, motoriz= ed scrolling banner stands, signage suspended from your graphic fram= e, video, flashing lights, photo montages, computer animation displays--the possibilities are endless!

Explore a new movement of possibil= ities with Pen & Petal!

 

 

3D"https://imgssl.constantcontact.com/letters/images/11010931=

3 Ways to = Fall Flat at Trade Shows

3D"TradeTime to knock out a quick trade show popup? Think twice before you design, and be sure you don't knock out your message! Avoid these common mistakes:

-Low message. Think about how you'll set up your booth, and place your message accordingly. If you're going to display plants on the floor or have a skirted table centered in the booth, better keep = your message high and to the side.

-Watch the border. Taking your design all the way to the edge is great--unless you cut off part of your best new product with the booth framework. Know exactly where the hardware falls and how mu= ch live area you have to work with.

-Stale presence. Designing a trade show booth isn't what it used = to be--freshening up the booth is cost-effective, quick and easy with today's systems. No need to keep the same graphic for years and years. Popup banners and other elements make for fast impressions= and fast, fresh messaging--take advantage!

Call Pen & Petal for trade show graphics that get results!

 

 

3D"https://imgssl.constantcontact.com/letters/images/11010931=

Red Hot Ri= ght Now

3D"Container  Want to put together a hot seller
  for the heat of summer? Try this       combination: Ruellia 'Ragin' Cajun',
  Scaevola 'Cajun Blue', Colocasia
  'Little Black Magic', Liriope
  'Marc Anthony, Loropetalum
  'Purple Pixie'.

 

 =

 

3D"https://imgssl.constantcontact.com/letters/images/11010931=

Get Aggres= sive for August Ad Deadlines

Hit it hard--August space deadlines are just around the corner!

Greenhouse Grower: June 30          &nb= sp;        GrowerTalks: June 24
GPN: July 2          &nbs= p;            &= nbsp;           &nbs= p;         GM Pro: July 1
Today's Garden Center: July 6          &nbs= p;       Garden Center: July 8
Lawn & Garden Retailer: June 11          &nb= sp;  Green Profit: June 24
American Nurseryman: June 22          &nb= sp;     NM Pro: July 15

Call Pen & Petal today for a communicatio= ns plan that works for you and your business!

3DPPlogowide    &n= bsp;            = ;     

 

P (760) 944-7889          = ;            F (877) 691-9852          = ;           www.penandpetal.com 

3D"http://r20.rs6.net/on.jsp?t=3D1103462559230.0.1102437359911.28&t=

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