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You're receiving this e-mai= l because of your relationship with Pen & Petal. Please confirm your continued interest in receiving e-mail from us. You may unsubscr= ibe if you no longer wish to receive our e-mails.

Pen & Petal's Profit Pointers

YOU= R KEY TO GREATER BUSINESS SUCCESS

In This Issue =

Container of the Month

Customer Service Cost

Media Plan Must-Haves

Integrate to Stand Out

Maximize May Ads

 

 

= Web Wisdom

= Think about this when you're building your online shopping cart: 86.4% of customers would welcome extended offers or help during self-service transactions.

Is your web site structured to how your customers shop? Build it right with Pen & Petal!

 

 

= Container of the Month<= /span>

= You can use almost any topiary standard evergreen = in a combo like this. Cleome fills the middle, while the bottom can be= a cornucopia of colors.

= 3D"Topiary

=  =

 

Cost of Customer Service<= /span>

Think you know how much poor customer service cost= s you? You may have no idea of the true scope. Businesses lose an estima= ted $83 BILLION each year when customers abandon purchases after poor service, according to a recent study. In fact, 71% of consumers h= ave ended a relationship with a company after bad customer service.

 =

 =

Quick Links=

 

3D"http://img.constantcontact.com/letters/images/110109316466=

Greetings!

Spring is about ready to, well, spring! Are you re= ady? Hit the ground running with hard-hitting strategies and tactics f= rom Pen & Petal. Call today!<= /p>

 

 

3D"http://img.constantcontact.com/letters/images/110109316466=

3 Key Media Planning Must-Haves

3D"ChessYou've made it through the New Year and the budget= ing process, and now you're ready to plan your 2010 strategy.
As you're moving, think about these must-haves for media planning= :

-Enough buck to make a bang. Spend enough to make an impac= t. One ad in one publication at the height of spring, while well-tim= ed, is also easily forgotten.

-Lots of eggs, lots of baskets. Don't spend it all in one place! Go with a mix of media that best suit your strategy, not t= he one with the most persistent rep or the prettiest pages. Examine = all options, look at the medium's reach and ability to target your audience. Then build an integrated plan.

-Long-lasting triple threat. Three times makes an impressi= on on the audience, but that doesn't mean it's charmed, because you = also want them to remember you! Build a strategy that not just makes t= hem stop but makes them take note--and make the note to buy!

Contact us today to put your must-= have media strategy to work!

 

 

3D"http://img.constantcontact.com/letters/images/110109316466=

Integrated Marketing Trumps Stand-Alone Tactics

So says entrepreneur.com, which asserts that it is absolutely essential t= hat you surround audiences with your marketing messages in 2010.

   The number of marketing communications that people s= ee each day is overwhelming, so it's important that your messages do= n't get lost in the clutter.

   You can make your brand, your business and your mess= ages stand out by surrounding audiences with branded experiences and allowing them to choose which of those experiences they want to consume. For example, use online advertising, online video, custom content, point-of-sale collateral, and ads with consistent messag= ing to engage audiences in different parts of their lives.

   If you're consistent and persistent, your messages a= re more likely to connect with your target audience--raising brand awareness, recognition, purchases and loyalty.

   Want to make it happen? Call Pen & Petal!

 

 

3D"http://img.constantcontact.com/letters/images/110109316466=

May Ad Deadlines

3DMagazinesSpring into more sales with April ad placement in these or other fine industry publications.

Greenhouse Grower: space Mar 30, art Apr 12
GrowerTalks: space Mar 24, art Apr 7
GPN: space Apr 1, art Apr 1
GM Pro: space Apr 1, art Apr 6
NM Pro: space Apr 15, art Apr 20
American Nurseryman: space Mar 23, art Mar 30
Today's Garden Center: space Apr 6, art Apr 18
Garden Center: space Apr 8, art Apr 13
Green Profit: space Mar 24, art Apr 7
Lawn & Garden Retailer: space Mar 12, art Mar 19

 

3DPPlogowide    &n= bsp;            = ;     

 

P (760) 944-7889          = ;            F (877) 691-9852          = ;           www.penandpetal.com 

 

3D"Safe

This email was sent to joli@penandpetal.com by kerstin@penandpetal.com.

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Pen & Petal | 204 N. = El Camino Real | Ste E # 241 | Encinitas | CA | 92024

3D"http://r20.rs6.net/on.jsp?t=3D1103111311338.0.1102437359911.28&t=

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