Pen & Petal, Inc. || Seminars and Speaking Engagements

Seminars

Put some power behind your speaker's slate when you book Kerstin Ouellet, Pen and Petal's owner and a popular speaker at industry and gardening events. Let her weave her unique blend of marketing and horticulture knowledge into an engaging presentation sure to pack the house at your next event.

Choose from some of her most popular seminar topics, or request your own custom presentation.

Container Garden Designs for Today and Tomorrow

Container gardening is more than a trend; it's a mainstay in gardens worldwide. Keeping up with its constantly evolving designs and colors makes or breaks a good program. Kerstin tracks trends on both sides of the ocean to stay on the cutting edge of container gardening. She'll design a presentation to address the specific needs of your audience, whether growers, retailers, landscape professionals, or a mixed audience. (Best suited for 60 minutes, can be 45-90 minutes. Target audience: your choice.)

Green Industry Marketing Demystified OR Green Industry Marketing During Challenging Times

Did you know companies that increase their marketing in a downturn up their sales by more than 200% during the crisis and for three years after?!

It's time to make marketing and branding more than buzzwords--put them to work for your business. Kerstin Ouellet will show you how, by integrating marketing, advertising, and public relations tools, including printed materials, direct mail, media relations, internet marketing, and special events. You'll learn tips for what to do and what to avoid, and what companies can do themselves. While it is best suited for “average” green-industry companies, even an old marketing pro is likely to walk away with many good ideas. (Best suited for 45 minutes. Target audience: businesses of any size)

Building A Crisis Communications Plan

A good reputation is much more quickly lost than it was built. How you handle crises of any size can change your company's future forever. A fire in the chemical shed, an accidental death of an employee, a fire in the greenhouse, a major plant disease problem—these are times it is vital to get the right info to the right people quickly to avoid misinformation and – worse – rumors. Find out what you need in crisis communications plan to protect your business. Be better prepared for the unexpected, and recover more quickly. (Best suited for 45 minutes, can be 30-60 minutes.)

Contain Yourself: New Ideas for Fantastic Container Gardens

Inject some new life into your container garden program with the freshest, hippest new global designs from Kersin Ouellet. Learn how to successfully grow and sell these margin makers with tips from the world-renowned expert. Featuring many new and underused plants, this session gives you the tools you need to enhance your container gardens with perennials and ornamental grasses and make the most out of your container garden program. (Target audience: professional growers and retailers.)

Contain Yourself: Designing and Maintaining Fantastic Container Gardens

This is your chance to learn how to create the stunning European-style container gardens featured in gardening magazines. Kerstin P. Ouellet, author of Contain Yourself—101 Fresh Ideas for Fantastic Container Gardens, tracks trends across the world to find the latest ideas and the newest plants. Learn how to design eye-catching plant combinations, choose the right planter, and plant and care for your container gardens. (Target audience: consumer.)

Presentation Sets Available

You can give professional container garden presentations using beautiful photography from Contain Yourself. The set features 30 slides, both individual and group shots, giving you 35 container garden designs to talk about, enough for a 45-60 minute presentation! The set is available as a PowerPoint presentation for $120—an incredible value for these professional photographs! Please contact us for more information, or click here to order.

Pen & Petal Inc. Phone: (760) 944-7889 Fax: (877) 691-9852 info@penandpetal.com