Our Services

Pen & Petal offers a wide range of services for companies of any size in the green industry. Whether you are looking for ongoing marketing and advertising services or help with a specific project, we can work with you to meet and exceed your expectations. Find the services that are right for you, or contact us for a custom package.

Branding

Let us help you develop or strengthen your brand of green industry products to give it the exposure it deserves. Our nearly nine years of experience with the Proven Winners brand of plants is a prime example of how clever branding can achieve national consumer recognition. We can develop a strategic plan for you or support you with your existing branding efforts.

Catalog and Brochure Production

From single-page flyers to extensive catalogs -- your collateral is often the first impression for potential new customers. So make the most of this opportunity and make sure that the first impression has the highest impact possible. We work with a group of graphic designers to match the best talent to your specific needs. We can coordinate your entire project from photography, to copy writing, and printing, or we can assist only in certain key areas. To view samples of our work, click here.

Consulting

Pen & Petal offers a wide range of consulting services for the green industry. Our thorough knowledge of the horticulture market can help you in many areas of production, marketing and sales. Kerstin Ouellet is also available to consult with growers and retailers on container garden design and merchandising.

Event Coordination

Whether you're planning an open house or a national conference, event coordination can become overwhelming. Let Pen & Petal help you with your next event, and we'll make sure that every little detail is taken care of. Plus, with our solid media contacts we can also promote your event to make it a sure-fire success.

Freelance Writing

If you're an editor or publisher looking for a fresh perspective on the industry's most pressing issues or if you need an expert article on a variety of subjects, contact us to discuss freelance opportunities.

Internet Services

Today's world of technology makes having a strong Internet presence mandatory. Whether you want to build a site from scratch or simply revamp your current site, our team of experts can turn your vision into a high-impact reality that communicates your message to your target audience. We specialize in user-friendly technology that gives you control of your site at a level that you're most comfortable with. To view samples of our work in this field, click here. Other Internet services, such as electronic newsletters, are also available.

Media Relations

Print advertising is only one piece of the puzzle. Equally as important are good media relations. We have spent years developing solid relationships with nationally recognized media representatives. We have a very high success rate in getting editorial coverage for your products and your business. Press releases, feature articles, cover stories, and new product announcements created by Pen & Petal are frequently featured in the national and international media. Look for editorial coverage of our clients' products in the national and international media

Media Buying

Over many years, we have developed relationships with the media that give you the best exposure for your company at the most competitive rates. We handle all aspects of media buying from the planning stages through follow-up. Designing a powerful ad is only the beginning -- it's what you do with it that really matters. So take advantage of our purchasing power and make the best of your next advertising campaign.

Multilingual Services

Marketing across the borders is more important than ever. One of our specialties is our unique knowledge of the international horticulture market. So no matter where your target audience is, we can tailor your message with the specific cultural and multi-lingual differences in mind. We also offer translation services to and from German and Spanish by native-language speakers. We invite you to take a look at www.crideramericas.com, a web site developed by Pen & Petal that's available in its entirety in English and Spanish.

POP Materials

Point-of-purchase materials carry your message to the end user. Pen & Petal has many years of experience creating banners, signage, labeling, and more. Depending on your budget, we can coordinate a national program for you, or create simple, user-friendly materials in house. For a quick look at some examples, click here.

Print Advertising

In today's hectic world, many readers don't have the time to read a magazine cover to cover. That means your ad has only a few seconds to catch the readers' eyes. Realizing how important it is to develop a powerful ad, Pen & Petal can create ads for you that communicate your message effectively to your target audience. And because we know the horticulture industry so well, we know what it takes to get a reader's attention. After identifying your key message, we work with a select team of graphic designers to create the most powerful ads you could ask for.

Public Relations

If you want to develop a public relations campaign that gets the results you're looking for, you've come to the right place. Many years of experience with public relations in the green industry and our extensive list of contacts in print- and broadcast media make Pen & Petal the right partner for your public relations efforts. We can develop a customized strategy for you that gets results where it matters most.

Seminars

Kerstin Ouellet is a well-known speaker at industry and gardening events. Well-versed on a variety of horticultural topics, she is best known for her presentations on container gardening. See our Seminars Page for more information, including a list of seminar topics and speaking engagements.

Other Services

Pen & Petal offers a variety of other services to meet your needs. Please contact us if you are looking for green industry services not listed here.

Pen & Petal Inc.   Phone: (760) 944-7889     Fax: (877) 691-9852    info@penandpetal.com